Document Branding
Supporting Documents - Branding Package
Original Resume Design
This project was designed to create a cohesive set of application materials. As a graphic designer, I set out to create everything from scratch. I used "Lorem ipsum" for the text in these examples to make it easier to view the design without being distracted by any changing content.
I started with my resume. I selected a couple of professional and legible typefaces that would be the only fonts used in the branding. I chose a monochromatic color scheme developed based on regular intervals -- from light to dark -- of one of my favorite shades of blue. I chose a darker shade as the main color to further preserve a professional impact, while still showing some individuality. I illustrated the face logo, and made the initials insignia from the heading font selected for the branding. I vector illustrated all of the icons, including the contact icons and the skill logos, to represent the related text. I created all non-logo designs from scratch as well. This design serves to set the tone for the rest of the branding.
Resume (Text Only)
I created this text-only resume to be more computer friendly when scanned by auto-fill programs by potential employers, while still maintaining the original design. I designed this version to have everything listed in order, with little horizontal stacking, allowing scanners to output the original information line by line. It still retains the branding fonts, and an accent of the main brand color in the left margin to identify it as part of the set.
Cover Letter
I styled the cover letter similar to the text-only resume so that it uses the branding fonts, and an accent of the main brand color. I listed the vital personal information at the top, and omitted imagery to keep the letter business appropriate.
Business Card
I designed the business card to get all the essential information across, while still delivering the visual landmarks needed to identify my brand. I included the insignia, the logo on the back, name, phone number, email, and website address. It still displays the brand fonts, the main brand color, and the left aligned color bar. 
I designed my portfolio to show content while keeping the branding present, but unobtrusive. I included all the of the brand elements in the project pages from fonts, to logo, to colors. I did, however, decide to move the signature left horizontal bar to the top. While this does break the branding rule set described, I accepted the divergence because I did not want extra visual noise in the already vibrant work gallery. In conjunction with the rest of the branding elements, I designed my website to remain easily recognizable as another branch of the package, while remaining separate enough for users to acknowledge when they are viewing a part of the portfolio, instead of the other documents.
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